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bunion pads
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$563K$563K/yr · 609K searches
Price range
Good$5.64–$27.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,430.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.98avg listing price — sweet spot $15–$100