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bullet vibrator
Launch itA $1.4M/yr market growing +1.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.4M$1.4M/yr · 2.2M searches
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Price range
Good$6.05–$38.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,940.22avg incumbent reviews — the moat a new listing must climb