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buddy tape
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$5.95–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,264.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Market size
Okay$124K$124K/yr · 121K searches
Signals Low Review Barrier