62
bucket
Launch itA $2.7M/yr market growing +27.0% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 4.2M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$3.91–$39.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,120.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality