52
bucket with lid
Worth a lookShows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good577.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.67–$36.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 148K searches