44
brown gift tags
Skip itPrices mostly outside the sweet spot ($2.45–$15.50) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,862.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Okay$100K$100K/yr · 175K searches
Avg price
Bad$7.64avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$2.45–$15.50cheapest to priciest tracked listing — scored on the share inside $15–$100