60
broom head
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.69avg listing price — sweet spot $15–$100
Price range
Great$7.32–$78.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,267.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 81K searches
Signals No Dominant Brand