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bridal shower napkins
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$20.17avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$6.94–$69.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good615.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$161K$161K/yr · 278K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality