40
braun thermoscan covers
Skip itSoft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible29.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$875K$875K/yr · 304K searches
Review moat
Okay3,170.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Price range
Okay$6.21–$17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-39.6%90-day search growth — must beat 0% to launch