42
brackets for braces
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great294.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.79–$40.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.52avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$76K$76K/yr · 121K searches
Brand share
Bad98%top-5 brand share — brand-locked demand