43
bow wrapping paper
Skip itSoft demand (-38.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great393.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$5.94–$22.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$202K$202K/yr · 253K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-38.7%90-day search growth — must beat 0% to launch