45
bow napkins
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible57.69avg incumbent reviews — the moat a new listing must climb
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.84–$23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 81K searches
Growth
Bad-36.9%90-day search growth — must beat 0% to launch