37
boutique bags
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great$6.73–$39.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,407.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 72K searches