55
boil treatment
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.61avg listing price — sweet spot $15–$100
Market size
Great$900K$900K/yr · 487K searches
Price range
Good$7.22–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,817.19avg incumbent reviews — the moat a new listing must climb