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body scan scale with handle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$89.92avg listing price — sweet spot $15–$100
Market size
Great$956K$956K/yr · 185K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Bad19,366.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$24.55–$485.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price