66
blunt wraps
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Good$782K$782K/yr · 814K searches
Price range
Good$6.60–$149.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,120.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch