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blunt tips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great$993K$993K/yr · 649K searches
Price range
Good$4.06–$26.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,119.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand