55
blunt cones
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$6.06–$77.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$515K$515K/yr · 409K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,927.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock