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blue straws
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Great481.85avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.95–$19.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.76avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 20K searches
Signals Out of Stock