60
blue plastic silverware
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$8.03–$29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Review moat
Good892.87avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 39K searches
Signals No Dominant Brand