67
blue plastic cups
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.60avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Price range
Good$4.80–$30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$485K$485K/yr · 368K searches
Review moat
Okay2,443.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand