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blue cellophane
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good736.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Price range
Okay$7.87–$19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 46K searches
Competition
Bad84%top-5 click share — a locked-up shelf