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50

blue bandaids

Worth a look

Shows searches that convert (29.2% search→purchase), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 31Growth 28Conversion 100Competition 24Returns 99Price range 54Avg price 47Brand share 29Review moat 76Quality gap 60

Conversion

Incredible29.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great488.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.72–$28.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.64

avg listing price — sweet spot $15–$100

Market size

Okay$140K

$140K/yr · 41K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Products