68
blister prevention
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$482K$482K/yr · 389K searches
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Price range
Okay$5.32–$22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,428.37avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand