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blister bandages
Launch itA $2.3M/yr market growing +50.7% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+50.7%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Review moat
Okay3,350.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.32–$19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand