52
blindfold sex
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-12.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$3.66–$32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,991.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 137K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier