66
bleach
Launch itA $13.3M/yr market growing +15.9% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$13.3M$13.3M/yr · 8.3M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Price range
Good$2.90–$42.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,628.39avg incumbent reviews — the moat a new listing must climb