36
black turf tape
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Price range
Great$11.92–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good719avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 9K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand