56
black trash bags
Launch itA $1.0M/yr market growing +41.5% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$32.99avg listing price — sweet spot $15–$100
Price range
Great$14.55–$59.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 212K searches
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,053avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand