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Skip itPrices mostly outside the sweet spot ($5.04–$12.90) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,415.95avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 37K searches
Price range
Bad$5.04–$12.90cheapest to priciest tracked listing — scored on the share inside $15–$100