63
black plastic forks
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Price range
Good$5.97–$37.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,122.25avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Market size
Okay$198K$198K/yr · 82K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality