44
black plastic cups with lids
Skip itSoft demand (-38.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.81avg listing price — sweet spot $15–$100
Price range
Great$14.41–$34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great201.77avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 59K searches
Growth
Bad-38.1%90-day search growth — must beat 0% to launch