46
black grab bar
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$43.39avg listing price — sweet spot $15–$100
Review moat
Great466.72avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.27–$131.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 52K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand