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black gift bag
Worth a lookShows searches that convert (6.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$709K$709K/yr · 977K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Okay$4.45–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,414.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand