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black broom
Worth a lookShows low returns (1.2%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Price range
Great$10.07–$37.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,907.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 61K searches