35
big mouth toothbrush
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible99avg incumbent reviews — the moat a new listing must climb
Price range
Great$20.24–$104.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$67.84avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 38K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand