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bergamot essential oil
Worth a lookShows low returns (0.9%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.82–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$494K$494K/yr · 421K searches
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,838.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch