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beer line cleaner
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$25.57avg listing price — sweet spot $15–$100
Price range
Great$8.96–$61.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good523.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$303K$303K/yr · 74K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand