74
bee repellent
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$23.35avg listing price — sweet spot $15–$100
Growth
Great+104.9%90-day search growth — must beat 0% to launch
Price range
Great$6.31–$64.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 241K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay3,657.44avg incumbent reviews — the moat a new listing must climb