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bed table
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$64.15avg listing price — sweet spot $15–$100
Market size
Great$869K$869K/yr · 757K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,207.45avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$14.12–$289.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.2%90-day search growth — must beat 0% to launch