40
bed sore prevention
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$56.06avg listing price — sweet spot $15–$100
Price range
Good$9.35–$125.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,023.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$75K$75K/yr · 42K searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Signals High Price