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52

bed sore bandages

Worth a look

Shows low returns (0.9%), but soft demand (+1.8% this quarter) keeps it on the watch list.

Market size 49Growth 27Conversion 71Competition 40Returns 96Price range 88Avg price 95Brand share 29Review moat 33Quality gap 42

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.99

avg listing price — sweet spot $15–$100

Price range

Great$9.35–$70.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$270K

$270K/yr · 180K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,226.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Products