33
bed ladder
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good841avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.25avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Price range
Bad$9.62–$16.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 66K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Signals High Returns