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bed bug powder
Worth a lookShows searches that convert (10.0% search→purchase), but a deep review moat (9,897 avg reviews) keeps it on the watch list.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.73–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$122K$122K/yr · 71K searches
Review moat
Bad9,896.53avg incumbent reviews — the moat a new listing must climb