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bathroom spray
Launch itA $1.2M/yr market growing +5.6% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Price range
Okay$1.59–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.88avg listing price — sweet spot $15–$100
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad13,656.88avg incumbent reviews — the moat a new listing must climb