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baseball wrapping paper
Worth a lookShows searches that convert (12.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great233.96avg incumbent reviews — the moat a new listing must climb
Growth
Great+76.6%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Market size
Okay$110K$110K/yr · 95K searches
Price range
Bad$5.43–$13.82cheapest to priciest tracked listing — scored on the share inside $15–$100