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52

bariatric scale

Worth a look

Shows a sweet-spot price point ($34.90 avg), but a deep review moat (50,252 avg reviews) keeps it on the watch list.

Market size 29Growth 31Conversion 79Competition 54Returns 81Price range 93Avg price 95Brand share 64Review moat 0Quality gap 30

Avg price

Incredible$34.90

avg listing price — sweet spot $15–$100

Price range

Great$16.21–$102.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$128K

$128K/yr · 46K searches

Review moat

Bad50,252.14

avg incumbent reviews — the moat a new listing must climb

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