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baptism plates and napkins
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Review moat
Great181.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Growth
Great+67.6%90-day search growth — must beat 0% to launch
Price range
Great$5.18–$50.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 144K searches
Signals No Dominant Brand