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baptism napkins
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Great110.04avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Price range
Good$6.10–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.6%90-day search growth — must beat 0% to launch
Avg price
Good$12.18avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 133K searches