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bandages with antibiotic ointment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Price range
Okay$4.14–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,560.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.98avg listing price — sweet spot $15–$100
Market size
Bad$67K$67K/yr · 51K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand